Leveraging "Nichefication" with your Video Platform

Posted by Bob Appel on Sep 10, 2013 10:28:28 AM

You may have heard the term before: “Nichefication.”

Read More

Topics: audience, Blog Post, conferences, digital rubbish, distribution, event video, events, Industry News, marketing, platform, production, trends

Trend Update: Vimeo Launches Dedicated Home Page for Vimeo on Demand

Posted by Bob Appel on Apr 28, 2013 2:15:58 PM

Following in the footsteps of YouTube, on March 12, Vimeo announced a new pay per view/membership model for content on their website, called Vimeo on Demand. For both companies, this model comes over a year after the introduction of FORA.tv's own on-demand platform - welcome to the game, Vimeo! The platform will give all Vimeo Pro users the ability to upload content and place it behind a paywall, as well as procure a generous 90% of the revenue generated by their content.

Read More

Topics: Blog Post, trends, video monetization