Facebook Live, a powerful way for users to share live video, has emerged as one of the biggest social media trends for events and conferences. Facebook launched this exciting feature to compete with apps such as Meerkat that are making live streaming anytime, anywhere easier. Brands are going live to connect and interact with followers all over the world - and to attract new advertisers and sponsors.
Twitter aims to turn into more of a visual medium. Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video.
Move over Hamlet, there's a new question going around town: To live stream or not to live stream? If your company is deciding whether or not to offer a live stream of your next conference or event, consider the benefits of doing so before making your final decision.