Professional Post Production

Posted by Bob Appel on Jun 11, 2013 11:40:18 AM

So you've recorded all the video of your event, and your brother-in-law has some video editing software that just might be able to edit your footage? Don’t be fooled – proper post production is much more involved and complicated than it may appear on the surface. It’s often easy to underestimate the effort that goes into post-producing video footage of any kind, whether narrative in nature, or pure non-fiction such as conference and event video. Post-production is a multi-step process that encompasses a great scope of techniques and procedures. Let’s examine some of these steps so that you can understand why choosing a professional post production service can be more beneficial to your needs.

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Topics: Blog Post, editing, post production

Razzle Dazzle ‘Em - Pull in viewers with video previews and sizzle reels

Posted by Bob Appel on May 28, 2013 12:15:44 PM

Imagine that you are heading to the movie theater tonight with a group of friends, and you have been tasked with choosing the film to see. I would bet that your decision process will rely on watching the trailers of the movies playing in that theater, and sharing the trailer of whatever movie you choose with your friends.

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Topics: Blog Post, on-demand video, online video, post production, previews, sizzle reel

Divide and Conquer: How Chapters Benefit Your Event Video

Posted by Bob Appel on May 14, 2013 1:28:33 PM

Say you are at a bookstore, looking for a book on general home improvement. Are you more likely to buy the book that is 500 pages and has no chapters or table of contents, or the book that is 500 pages and has a detailed table of contents that outlines all of the chapters and their topics?

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Topics: Blog Post, chaptering, chapters, post production