“A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one.” Brightcove, along with a third-party research firm, investigated how a brands’ reputation can be negatively affected by an over-reliance on free video tools.
Topics: live events, live streaming services, online video, quality of video, brightcove
360° video is the latest innovative marketing tool to add to your event and digital marketing strategy, as virtual reality is becoming more accessible to the masses.
Topics: conferences, events, live streaming, online video
Sponsors make events possible, and it's increasingly important to exceed their expectations and maximize the value of their investment in measurable ways. In 2015, sponsors are demanding more than traditional placements at events and one way to meet these demands is by incorporating online video into your sponsorship benefits package. How? Allow us to explain...
Topics: sponsorships, Blog Post, online video
Twitter aims to turn into more of a visual medium. Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video.
Topics: Twitter, video, Blog Post, online video, social media
When deciding whether to use a single camera or multiple cameras to film your next conference or event, it’s important to thoroughly understand each of the options to determine which will best accommodate your needs.
Topics: video, Blog Post, camera, conferences, events, filming, FORA.tv, online video, production
Move over Hamlet, there's a new question going around town: To live stream or not to live stream? If your company is deciding whether or not to offer a live stream of your next conference or event, consider the benefits of doing so before making your final decision.
Topics: conference, events, live streaming, online video, social media
Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed
Topics: marketing, Blog Post, event tips, event video, FORA.tv, online video
As the importance of providing online video of your event grows (and it’s growing!), so does its complexity. We understand the stress associated with organizing an event, selling tickets and pleasing sponsors. With all the opportunities online video provides, so many options to weigh and factors to consider, it can be hard to see the forest for the trees.
Topics: video services, Blog Post, online video, video strategy
Imagine that you are heading to the movie theater tonight with a group of friends, and you have been tasked with choosing the film to see. I would bet that your decision process will rely on watching the trailers of the movies playing in that theater, and sharing the trailer of whatever movie you choose with your friends.
Topics: on-demand video, sizzle reel, Blog Post, online video, post production, previews
As every event organizer knows, the world of conferences and events has changed dramatically with the rise of the internet as a marketing and commerce tool. This is especially true of online video.
Topics: sponsorships, Blog Post, online video, sponsors