Does Online Video Quality Influence Consumer Perception of Your Brand?

Posted by Jaclyn Martinez on Feb 12, 2018 9:40:00 AM

“A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one.” Brightcove, along with a third-party research firm, investigated how a brands’ reputation can be negatively affected by an over-reliance on free video tools.

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Topics: brightcove, live streaming services, live events, quality of video, online video

360° Video: Create Content Viewers Can Immerse Themselves In

Posted by Jaclyn Martinez on Apr 24, 2017 2:36:54 PM

360° video is the latest innovative marketing tool to add to your event and digital marketing strategy, as virtual reality is becoming more accessible to the masses.

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Topics: conferences, events, live streaming, online video

New Sponsorship Opportunities

Posted by Andrew Edwards on Mar 6, 2015 1:04:47 PM

Sponsors make events possible, and it's increasingly important to exceed their expectations and maximize the value of their investment in measurable ways. In 2015, sponsors are demanding more than traditional placements at events and one way to meet these demands is by incorporating online video into your sponsorship benefits package. How? Allow us to explain... 

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Topics: Blog Post, online video, sponsorships

Twitter is getting better at online video - are you?

Posted by Liz Glazier on Jan 30, 2015 3:28:29 PM

Twitter aims to turn into more of a visual medium. Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video.

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Topics: Blog Post, online video, social media, Twitter, video

Lens to Lenses: Single Camera Shoots vs. Multi-Camera Shoots

Posted by Liz Glazier on Oct 15, 2014 3:24:09 PM

When deciding whether to use a single camera or multiple cameras to film your next conference or event, it’s important to thoroughly understand each of the options to determine which will best accommodate your needs.

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Topics: Blog Post, camera, conferences, events, filming, FORA.tv, online video, production, video

To Live Stream or Not to Live Stream? It Shouldn’t Be a Question

Posted by Liz Glazier on Oct 8, 2014 2:16:11 PM

Move over Hamlet, there's a new question going around town: To live stream or not to live stream? If your company is deciding whether or not to offer a live stream of your next conference or event, consider the benefits of doing so before making your final decision.

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Topics: conference, events, live streaming, online video, social media

Audiences demand shorter, more concise online video content

Posted by Liz Glazier on Oct 3, 2014 1:17:56 PM

Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed

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Topics: Blog Post, event tips, event video, FORA.tv, marketing, online video

FORA.tv Makes Online Video Services Easier

Posted by Andrew Edwards on Feb 28, 2014 2:04:45 PM

Excited but overwhelmed by online video? You’re not alone.

As the importance of providing online video of your event grows (and it’s growing!), so does its complexity. We understand the stress associated with organizing an event, selling tickets and pleasing sponsors. With all the opportunities online video provides, so many options to weigh and factors to consider, it can be hard to see the forest for the trees.

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Topics: Blog Post, online video, video services, video strategy

Razzle Dazzle ‘Em - Pull in viewers with video previews and sizzle reels

Posted by Bob Appel on May 28, 2013 12:15:44 PM

Imagine that you are heading to the movie theater tonight with a group of friends, and you have been tasked with choosing the film to see. I would bet that your decision process will rely on watching the trailers of the movies playing in that theater, and sharing the trailer of whatever movie you choose with your friends.

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Topics: Blog Post, on-demand video, online video, post production, previews, sizzle reel

Video Sponsorships Are Here to Stay

Posted by Andrew Edwards on May 7, 2013 2:15:27 PM

As every event organizer knows, the world of conferences and events has changed dramatically with the rise of the internet as a marketing and commerce tool. This is especially true of online video. 

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Topics: Blog Post, online video, sponsors, sponsorships