Does Online Video Quality Influence Consumer Perception of Your Brand?

Posted by Jaclyn Martinez on Feb 12, 2018 9:40:00 AM

“A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one.” Brightcove, along with a third-party research firm, investigated how a brands’ reputation can be negatively affected by an over-reliance on free video tools.

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Topics: brightcove, live streaming services, live events, quality of video, online video

How to Execute a Successful Live Streamed Event #TakeItLive

Posted by Jaclyn Martinez on Jan 10, 2018 1:05:00 PM

This blog excerpt is from “Take it Live” - a live stream we hosted with Brightcove, where we went behind the scenes to show event organizers how to execute a successful live streamed event. Brightcove’s Senior Partner Manager, Erik Ducker asked customer’s commonly asked questions, spanning topics from go-to-market strategy to technical necessities. FORA.tv’s President and Production head, Bob Appel, who has been involved in the production world for 40 years, answered from his experience and expertise.

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Topics: live streaming services, live stream, live stream event, live events