PLAY 2018 is thee conference for brands looking to grow their business using video. This past May, industry leaders from Silicon Valley to Mongolia assembled to talk all things video. Digital media experts joined Brightcove’s partners and customers to participate in tech demos, learn best practices, network, and attend sessions that ranged from trending topics to improving your brands’ video marketing.
Are you looking for ways to grow the amount of views you get on your live stream event? Here are 20 ways to grow your viewer numbers. Using these simple tips and techniques will expand your online audience to your next live event.
“I’ve never had issues with my live streaming equipment, personnel or production” said no one ever! It might be more honest to say that Murphy’s law is to live streaming, as leaves changing colors is to Autumn. Regardless of whether you are coordinating a live streamed event for the first time or you have done it a few times before - there always seems to be something that goes wrong and needs to be attended to on the fly.
Software needs to be updated, a piece of equipment mysteriously breaks, or a stream is cut off because a social platform flagged your content for some reason. Although you cannot prevent every misfortune, you can be better prepared for what is involved in executing a successful live stream by simply following a checklist.
This blog excerpt is from “Take it Live” - a live stream we hosted with Brightcove, where we went behind the scenes to show event organizers how to execute a successful live streamed event. Brightcove’s Senior Partner Manager, Erik Ducker asked customer’s commonly asked questions, spanning topics from go-to-market strategy to technical necessities. FORA.tv’s President and Production head, Bob Appel, who has been involved in the production world for 40 years, answered from his experience and expertise.
To event organizers and marketers, live streaming offers the opportunity to engage people who may be familiar with your brand, but never attended your live event – or an entirely new audience who are unaware of your events.