This blog excerpt is from “Take it Live” - a live stream we hosted with Brightcove, where we went behind the scenes to show event organizers how to execute a successful live streamed event. Brightcove’s Senior Partner Manager, Erik Ducker asked customer’s commonly asked questions, spanning topics from go-to-market strategy to technical necessities. FORA.tv’s President and Production head, Bob Appel, who has been involved in the production world for 40 years, answered from his experience and expertise.
To event organizers and marketers, live streaming offers the opportunity to engage people who may be familiar with your brand, but never attended your live event – or an entirely new audience who are unaware of your events.
Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today's New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.