You want to use video to amplify your next event - great idea! Live streaming has become a vital part of event organizers’ and marketers’ success. More and more, people are expecting to see live content from companies and brands they follow. Furthermore, audiences are trending towards preferring to watch live, rather than reading about it.
Facebook Live, a powerful way for users to share live video, has emerged as one of the biggest social media trends for events and conferences. Facebook launched this exciting feature to compete with apps such as Meerkat that are making live streaming anytime, anywhere easier. Brands are going live to connect and interact with followers all over the world - and to attract new advertisers and sponsors.
What if people could watch your events -- live or on demand -- on Twitter? What if you could multiply the size of your online audience with a simple Tweet? By working with FORA.tv this is now possible.
Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today's New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.
You may have heard the term before: “Nichefication.”
The swag bag is a conference and event staple. Sponsors have long clamored for the chance to contribute a t-shirt, pen, special offer or some other branded tchotchke (the swag) to a tote or sack (the bag), which then is gifted to every attendee.