You may have heard the term before: “Nichefication.”
“Will offering online video undercut the ticket sales and attendance of my event?” It’s one of the biggest concerns we hear from event organizers when they are considering videotaping and live streaming their event. Event organizers spend months organizing their event or conference, and don’t want to jeopardize ticket sales or attendance numbers.
The swag bag is a conference and event staple. Sponsors have long clamored for the chance to contribute a t-shirt, pen, special offer or some other branded tchotchke (the swag) to a tote or sack (the bag), which then is gifted to every attendee.
Who benefits from the online video of your event? The most common answer: Individuals that cannot attend the event in person because of a scheduling conflict or geography.
So you've recorded all the video of your event, and your brother-in-law has some video editing software that just might be able to edit your footage? Don’t be fooled – proper post production is much more involved and complicated than it may appear on the surface. It’s often easy to underestimate the effort that goes into post-producing video footage of any kind, whether narrative in nature, or pure non-fiction such as conference and event video. Post-production is a multi-step process that encompasses a great scope of techniques and procedures. Let’s examine some of these steps so that you can understand why choosing a professional post production service can be more beneficial to your needs.
Imagine that you are heading to the movie theater tonight with a group of friends, and you have been tasked with choosing the film to see. I would bet that your decision process will rely on watching the trailers of the movies playing in that theater, and sharing the trailer of whatever movie you choose with your friends.
Say you are at a bookstore, looking for a book on general home improvement. Are you more likely to buy the book that is 500 pages and has no chapters or table of contents, or the book that is 500 pages and has a detailed table of contents that outlines all of the chapters and their topics?
As every event organizer knows, the world of conferences and events has changed dramatically with the rise of the internet as a marketing and commerce tool. This is especially true of online video.
Following in the footsteps of YouTube, on March 12, Vimeo announced a new pay per view/membership model for content on their website, called Vimeo on Demand. For both companies, this model comes over a year after the introduction of FORA.tv's own on-demand platform - welcome to the game, Vimeo! The platform will give all Vimeo Pro users the ability to upload content and place it behind a paywall, as well as procure a generous 90% of the revenue generated by their content.
When I Love Lucy came on the air in 1951, most television series were shot using the single-camera format on a sound stage in multiple takes, with a laugh track added in later. However, Desi Arnaz knew that his wife Lucy was a big presence that shined in front of a live studio audience.