You want to use video to amplify your next event - great idea! Live streaming has become a vital part of event organizers’ and marketers’ success. More and more, people are expecting to see live content from companies and brands they follow. Furthermore, audiences are trending towards preferring to watch live, rather than reading about it.
Facebook Live, a powerful way for users to share live video, has emerged as one of the biggest social media trends for events and conferences. Facebook launched this exciting feature to compete with apps such as Meerkat that are making live streaming anytime, anywhere easier. Brands are going live to connect and interact with followers all over the world - and to attract new advertisers and sponsors.
Topics: Blog Post, facebook, Industry News, live streaming, live video, social media
Sponsors make events possible, and it's increasingly important to exceed their expectations and maximize the value of their investment in measurable ways. In 2015, sponsors are demanding more than traditional placements at events and one way to meet these demands is by incorporating online video into your sponsorship benefits package. How? Allow us to explain...
Topics: sponsorships, Blog Post, online video
Twitter aims to turn into more of a visual medium. Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video.
Topics: Twitter, video, Blog Post, online video, social media
When deciding whether to use a single camera or multiple cameras to film your next conference or event, it’s important to thoroughly understand each of the options to determine which will best accommodate your needs.
Topics: video, Blog Post, camera, conferences, events, filming, FORA.tv, online video, production
Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed
Topics: marketing, Blog Post, event tips, event video, FORA.tv, online video
For the fourth year in a row, FORA.tv’s production team, lead by Bob Appel, produced the NYU Stern Launch.
Topics: live events, video, Blog Post, events
Excited but overwhelmed by online video? You’re not alone.
As the importance of providing online video of your event grows (and it’s growing!), so does its complexity. We understand the stress associated with organizing an event, selling tickets and pleasing sponsors. With all the opportunities online video provides, so many options to weigh and factors to consider, it can be hard to see the forest for the trees.
Topics: video services, Blog Post, online video, video strategy
What if people could watch your events -- live or on demand -- on Twitter? What if you could multiply the size of your online audience with a simple Tweet? By working with FORA.tv this is now possible.
Topics: live events, Twitter, Blog Post, distribution, Industry News
Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today's New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.
Topics: live stream, sponsorship, ticket sales, video, Blog Post, conferences, events, FORA.tv, Industry News, New York Times, pay-per-view, profits