Move over Hamlet, there's a new question going around town: To live stream or not to live stream? If your company is deciding whether or not to offer a live stream of your next conference or event, consider the benefits of doing so before making your final decision.
To Live Stream or Not to Live Stream? It Shouldn’t Be a Question
Topics: conference, events, live streaming, online video, social media
Audiences demand shorter, more concise online video content
Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed
Topics: marketing, Blog Post, event tips, event video, FORA.tv, online video
For the fourth year in a row, FORA.tv’s production team, lead by Bob Appel, produced the NYU Stern Launch.
Topics: live events, video, Blog Post, events
Excited but overwhelmed by online video? You’re not alone.
As the importance of providing online video of your event grows (and it’s growing!), so does its complexity. We understand the stress associated with organizing an event, selling tickets and pleasing sponsors. With all the opportunities online video provides, so many options to weigh and factors to consider, it can be hard to see the forest for the trees.
Topics: video services, Blog Post, online video, video strategy
What if people could watch your events -- live or on demand -- on Twitter? What if you could multiply the size of your online audience with a simple Tweet? By working with FORA.tv this is now possible.
Topics: live events, Twitter, Blog Post, distribution, Industry News
Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today's New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.
Topics: live stream, sponsorship, ticket sales, video, Blog Post, conferences, events, FORA.tv, Industry News, New York Times, pay-per-view, profits
You may have heard the term before: “Nichefication.”
Topics: marketing, digital rubbish, trends, audience, Blog Post, conferences, distribution, event video, events, Industry News, platform, production
The $64,000 Question: Event Video vs. Ticket Sales?
“Will offering online video undercut the ticket sales and attendance of my event?” It’s one of the biggest concerns we hear from event organizers when they are considering videotaping and live streaming their event. Event organizers spend months organizing their event or conference, and don’t want to jeopardize ticket sales or attendance numbers.
Topics: ticket sales, Blog Post, event video
Death of the Swag Bag; The Rise of Virtual Swag
The swag bag is a conference and event staple. Sponsors have long clamored for the chance to contribute a t-shirt, pen, special offer or some other branded tchotchke (the swag) to a tote or sack (the bag), which then is gifted to every attendee.
Topics: sponsorships, Blog Post, Industry News, virtual swag