How to Live Stream Successfully: A Checklist for Event Organizers

Posted by Jaclyn Martinez on Feb 16, 2018 1:17:25 PM

“I’ve never had issues with my live streaming equipment, personnel or production” said no one ever! It might be more honest to say that Murphy’s law is to live streaming, as leaves changing colors is to Autumn. Regardless of whether you are coordinating a live streamed event for the first time or you have done it a few times before - there always seems to be something that goes wrong and needs to be attended to on the fly.

Software needs to be updated, a piece of equipment mysteriously breaks, or a stream is cut off because a social platform flagged your content for some reason. Although you cannot prevent every misfortune, you can be better prepared for what is involved in executing a successful live stream by simply following a checklist.

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Topics: live streaming, live stream event

Does Online Video Quality Influence Consumer Perception of Your Brand?

Posted by Jaclyn Martinez on Feb 12, 2018 9:40:00 AM

“A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one.” Brightcove, along with a third-party research firm, investigated how a brands’ reputation can be negatively affected by an over-reliance on free video tools.

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Topics: brightcove, live streaming services, live events, quality of video, online video

How to Execute a Successful Live Streamed Event #TakeItLive

Posted by Jaclyn Martinez on Jan 10, 2018 1:05:00 PM

This blog excerpt is from “Take it Live” - a live stream we hosted with Brightcove, where we went behind the scenes to show event organizers how to execute a successful live streamed event. Brightcove’s Senior Partner Manager, Erik Ducker asked customer’s commonly asked questions, spanning topics from go-to-market strategy to technical necessities. FORA.tv’s President and Production head, Bob Appel, who has been involved in the production world for 40 years, answered from his experience and expertise.

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Topics: live streaming services, live stream, live stream event, live events

8 Tips to Ensure Your Live Streamed Event is a Success

Posted by Jaclyn Martinez on Sep 18, 2017 2:47:08 PM

To event organizers and marketers, live streaming offers the opportunity to engage people who may be familiar with your brand, but never attended your live event – or an entirely new audience who are unaware of your events.

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Topics: live stream, live event, live stream event, livestream event, marketing

360° Video: Create Content Viewers Can Immerse Themselves In

Posted by Jaclyn Martinez on Apr 24, 2017 2:36:54 PM

360° video is the latest innovative marketing tool to add to your event and digital marketing strategy, as virtual reality is becoming more accessible to the masses.

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Topics: conferences, events, live streaming, online video

How Much Does It Cost to Live Stream an Event?

Posted by Jaclyn Martinez on Apr 21, 2017 4:57:50 PM

You want to use video to amplify your next event - great idea! Live streaming has become a vital part of event organizers’ and marketers’ success. More and more, people are expecting to see live content from companies and brands they follow. Furthermore, audiences are trending towards preferring to watch live, rather than reading about it. 

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Topics: Blog Post, Industry News

Facebook Live: The Future of Events?

Posted by Liam Curley on Jun 13, 2016 4:46:35 PM

Facebook Live, a powerful way for users to share live video, has emerged as one of the biggest social media trends for events and conferences. Facebook launched  this exciting feature to compete with apps such as Meerkat that are making live streaming anytime, anywhere easier. Brands are going live to connect and interact with followers all over the world - and to attract new advertisers and sponsors.

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Topics: Blog Post, facebook, Industry News, live streaming, live video, social media

New Sponsorship Opportunities

Posted by Andrew Edwards on Mar 6, 2015 1:04:47 PM

Sponsors make events possible, and it's increasingly important to exceed their expectations and maximize the value of their investment in measurable ways. In 2015, sponsors are demanding more than traditional placements at events and one way to meet these demands is by incorporating online video into your sponsorship benefits package. How? Allow us to explain... 

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Topics: Blog Post, online video, sponsorships

Twitter is getting better at online video - are you?

Posted by Liz Glazier on Jan 30, 2015 3:28:29 PM

Twitter aims to turn into more of a visual medium. Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video.

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Topics: Blog Post, online video, social media, Twitter, video

Lens to Lenses: Single Camera Shoots vs. Multi-Camera Shoots

Posted by Liz Glazier on Oct 15, 2014 3:24:09 PM

When deciding whether to use a single camera or multiple cameras to film your next conference or event, it’s important to thoroughly understand each of the options to determine which will best accommodate your needs.

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Topics: Blog Post, camera, conferences, events, filming, FORA.tv, online video, production, video