30 Significant Live Stream Trends for 2018

Posted by Jaclyn Martinez on Feb 16, 2018 1:26:29 PM

Live streaming and live video productions are a must for your next event! Here are the latest statistics and trends to prove it.

  1. 2018 is predictably going to be the biggest year for live streaming ever… live video is poised to be a major contender of global multimedia consumption.

  2. People spend three times more time watching live streamed content, than non-live video.

  3. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017.

  4. Viewers spend 8 times longer with live video than on-demand.

  5. Live streaming is on the rise; in fact, live video is fast becoming the fastest growing segment of internet traffic, totaling nearly 13% of all Internet video traffic by 2021.

  6. Social video generates 1,200% more shares than text and images combined.

    live video on social media
  7. Live streamed video is becoming more prevalent in many areas of the event industry, saving costs on travel and helping to promote events with live content.

  8. In our current social media space, 80% of customers would prefer watching live videos rather than other social content types.

  9. Live video usage is slowly surpassing standard video-watching trends because live online provides viewing opportunities that TV cannot offer, such as mobility, excitement and its multi-tasking ability.

  10. The expansion of live streaming to all sectors of business is inevitable and 2018 will see live streaming becoming more commonplace in businesses’ social media marketing campaigns.

  11. Online video streaming will grow to more than 80% of all consumer internet traffic by 2020.

  12. Marketers and event managers, whether working for large or small organizations, should be looking at how they can integrate livestreaming into their marketing strategy and unleash the power of live.

  13. Viewing of live streams has consistently risen for the past two years on Facebook, Instagram and Twitter.
    live stream event
  14. The world saw an 80% increase in audiences watching video live on a computer or mobile device.

  15. Live streaming video allows brands to engage with current or potential customers in a more human, accessible way.

  16. Businesses using video grow company revenue 49% faster year-over-year than organizations without video.

  17. In 2018, more brands will begin to realize the power of live streaming and will incorporate it into their monthly content plans.

  18. If you want to stay competitive with the top media publishers and competitors, you need to be live streaming on Facebook.

  19. Because of the demand for video content (and the increasing importance of video to social algorithms), it is one of the most valuable formats for brands to leverage.

  20. Live streaming of “all-hands meetings” enables top executives to engage in two-way communication with employees in an authentic, human way.
    live streaming business 
  21. Live streaming video is a top trend for marketers to prepare for in 2018, because it has higher engagement, brand transparency and authenticity, interactive intimate connection and better ROI.

  22. Cisco forecasts mobile video streaming trends of live video to grow by 39 times in volume.

  23. People spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there.

  24. Live helps unite viewers with a sense of common purpose and allows them to feel as if they are part of something special.

  25. 67% of people are more likely to purchase a ticket to an event... after watching a live stream of a similar event.

  26. B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.

  27. Live internet video will account for 13% of the total video traffic in 2018.

  28. 55% of people watch videos online every day and online video now accounts for half of all mobile traffic.

  29. The growth of the live streaming industry is unprecedented... Live streaming is the future of video content, and it’s only going to continue to grow through 2018.

  30. Live streaming expands brand awareness, as well as opportunities for engagement and conversion… and if you do it right, live video lifts your brand’s credibility.


Looking to get started with live streaming your next event? Check out our "Guide to Professionally Live Stream Events: The Basics to Best Practices" for information for marketing novices to seasoned event organizers, to help plan and execute a successful a live video production.

Topics: live event, live streaming, live video