Divide and Conquer: How Chapters Benefit Your Event Video

Posted by Bob Appel on May 14, 2013 1:28:33 PM

Say you are at a bookstore, looking for a book on general home improvement. Are you more likely to buy the book that is 500 pages and has no chapters or table of contents, or the book that is 500 pages and has a detailed table of contents that outlines all of the chapters and their topics?

chapters event videoThat may seem like a silly question, but a table of contents is a valuable tool. It gives the reader an outline of the topics included in the content-rich book, and enables them to find exactly the information they need. Instead of flipping through the pages trying to find which type of wood is best for those new kitchen cabinets and becoming frustrated in the process, the reader can go to the table of contents and easily find the page number for the chapter on “Cabinetry.”

The logic around a table of contents also applies to online event video - we call it ‘chaptering.’ Like you might find on a DVD, chaptering organizes an hour-long event video into smaller pieces (‘chapters’) that allow the viewer to see what topics are covered in the video, and jump directly to those points.

The area highlighted in red below illustrates the 'chapters' window in the FORA.tv video player. As you can see, each chapter is listed along with its title and length.[/vc_column_text][pow_image src="http://servicespress.fora.tv/wp-content/uploads/2013/05/dvd_chaptering2.jpg" image_width="800" image_height="350" crop="false" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="center" margin_bottom="10"][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]Each chapter covers one question or topic within the video. This format is especially helpful when the event video covers many points of discussion.  A 60 minute video on energy economics can include a range of topics, from technological innovation to economic policy to research and development.  Chaptering identifies and links to those topics for your viewers, giving them a visual blueprint of the video.

Below is an example of an event that has been filmed, edited, chaptered, and hosted by FORA.tv's production crew. The clip you're seeing is one chapter, taken from a 30 minute lecture, and presented as a highlight reel.

CEO Jeffrey Immelt: Why GE Is Bringing Jobs Back to US from The Atlantic on FORA.tv

Organizing the video into chapters also makes the video more ‘share-worthy.’ A viewer can point their friends and colleagues to a specific chapter in the video by sharing a direct link to the chapter.

We include chaptering as an option in our post-production process. Since our post-production team holds the most intimate knowledge of your event, because they process every second of your talk from its raw capture to its finalized posting on our site, they are experts in identifying chapter breaks. If you’d like more information how chaptering can benefit you, shoot us an email at services@fora.tv.[/vc_column_text][/vc_column][/vc_row]

Topics: chaptering, Blog Post, chapters, post production