Bob Appel

Recent Posts

Profits Rise for Conferences and Events (From NYT)

Posted by Bob Appel on Oct 28, 2013 12:41:22 PM

Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today's New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.

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Topics: Blog Post, conferences, events,, Industry News, live stream, New York Times, pay-per-view, profits, sponsorship, ticket sales, video

Leveraging "Nichefication" with your Video Platform

Posted by Bob Appel on Sep 10, 2013 10:28:28 AM

You may have heard the term before: “Nichefication.”

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Topics: audience, Blog Post, conferences, digital rubbish, distribution, event video, events, Industry News, marketing, platform, production, trends

Great Keynote Speakers Make Memorable Events

Posted by Bob Appel on Aug 11, 2013 6:12:50 PM

Who gives the best keynote address?

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Event Video: Keep Your Attendees Coming Back for More

Posted by Bob Appel on Jun 19, 2013 2:48:10 PM

Who benefits from the online video of your event? The most common answer: Individuals that cannot attend the event in person because of a scheduling conflict or geography.

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Topics: Blog Post, event video, production

Professional Post Production

Posted by Bob Appel on Jun 11, 2013 11:40:18 AM

So you've recorded all the video of your event, and your brother-in-law has some video editing software that just might be able to edit your footage? Don’t be fooled – proper post production is much more involved and complicated than it may appear on the surface. It’s often easy to underestimate the effort that goes into post-producing video footage of any kind, whether narrative in nature, or pure non-fiction such as conference and event video. Post-production is a multi-step process that encompasses a great scope of techniques and procedures. Let’s examine some of these steps so that you can understand why choosing a professional post production service can be more beneficial to your needs.

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Topics: Blog Post, editing, post production

Razzle Dazzle ‘Em - Pull in viewers with video previews and sizzle reels

Posted by Bob Appel on May 28, 2013 12:15:44 PM

Imagine that you are heading to the movie theater tonight with a group of friends, and you have been tasked with choosing the film to see. I would bet that your decision process will rely on watching the trailers of the movies playing in that theater, and sharing the trailer of whatever movie you choose with your friends.

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Topics: Blog Post, on-demand video, online video, post production, previews, sizzle reel

Divide and Conquer: How Chapters Benefit Your Event Video

Posted by Bob Appel on May 14, 2013 1:28:33 PM

Say you are at a bookstore, looking for a book on general home improvement. Are you more likely to buy the book that is 500 pages and has no chapters or table of contents, or the book that is 500 pages and has a detailed table of contents that outlines all of the chapters and their topics?

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Topics: Blog Post, chaptering, chapters, post production

Trend Update: Vimeo Launches Dedicated Home Page for Vimeo on Demand

Posted by Bob Appel on Apr 28, 2013 2:15:58 PM

Following in the footsteps of YouTube, on March 12, Vimeo announced a new pay per view/membership model for content on their website, called Vimeo on Demand. For both companies, this model comes over a year after the introduction of's own on-demand platform - welcome to the game, Vimeo! The platform will give all Vimeo Pro users the ability to upload content and place it behind a paywall, as well as procure a generous 90% of the revenue generated by their content.

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Topics: Blog Post, trends, video monetization

Lights, Camera(s), Action: The Right Camera Setup for Your Event

Posted by Bob Appel on Apr 12, 2013 1:24:24 PM

When I Love Lucy came on the air in 1951, most television series were shot using the single-camera format on a sound stage in multiple takes, with a laugh track added in later. However, Desi Arnaz knew that his wife Lucy was a big presence that shined in front of a live studio audience.

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Topics: Blog Post, camera setup, cameras, production