Audiences demand shorter, more concise online video content

Posted by Liz Glazier on Oct 3, 2014 1:17:56 PM

Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed

com score stats online video

Yesterday, my colleague Liam wrote about the ideal length for online video in a post entitled, “Technology is shrinking and so is the average attention span.” The idea of keeping it “short and sweet” in regards to video continues to pop up in conversation and you may find yourself asking why.

With millions of ideas and messages being shared each minute, audiences are continuing to turn to online video for information. The way people utilize online video is constantly changing and the expectations for on-demand, authoritative and easy-to-digest information is at an all-time high with data confirming there are no signs of it slowing down in the foreseeable future.

According to a recent report released by Shutterstock and comScore, 190 million people (61 percent of the U.S. population) watched 75.6 billion videos online in January. These figures clearly show the competition to get your video watched is increasing by the second. Offering brief excerpts or highlight reels (eh hem… can produce both) is a great way to quickly expose your brand or message to an online audience and, hopefully, keep them coming back for more.

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Topics: marketing, Blog Post, event tips, event video,, online video