Mar 14
Managing your own social media platforms present a number of daunting business challenges, one of the biggest of which is how to effectively leverage them. Over the last few years, a number of social media service providers have emerged that offer solutions with campaign and e-commerce management, metrics analysis, and ROI measurement. The question is, …
Jul 13
Ever been sitting at your favorite coffee shop and think to yourself, “I must be their most loyal customer. I should get a free cup of joe once in a while”? Dennis Crowley, cofounder of Foursquare, is on a mission to make that happen. And, it turns out, he’s already accomplished so much that the …
Jun 22
How can you not like mobile? It’s the current sweetheart of the technology industry, even though there are serious technological and business obstacles to overcome before this marketing platform reaches its ultimate potential. Much like the Internet itself, industry leaders see endless opportunity in mobile – the key will be seizing it. With that in …