A few days after the 2008 general election, the New York Times published an article titled “How Obama Tapped Into Social Networks’ Power.” The article didn’t necessarily reveal anything surprising, but it did describe how the Obama campaign toppled both the powerful Clinton political machine and John McCain to win the election using a framework of social media platforms in order to engage voters.
Fast forward to this year and both the President and presumptive Republican nominee Mitt Romney are duking it out on the campaign trail as well as on the Internet. An analysis by the Pew Research Center says that Obama is, once again, outpacing his competition in social media.
But Zac Moffatt, Digital Director for Mitt Romney for President, sees the numbers a bit differently. While the Obama campaign may have larger list sizes than Romney (e.g., 28 million Facebook followers followers to 5 million,) Moffatt said, the Republican candidate’s social media efforts have resulted in more engagement overall.