Have social media, big data and other disruptive technologies created new challenges or unveiled new opportunities on the marketing end of your business? If you said “no” then you might be doing it wrong. Marketing, long the domain of only sales and branding, has expanded dramatically in recent years, and chief marketing officers at tech companies both large and small have been keen to adapt. In order to keep customers engaged and even act as the cheerleaders of a company’s culture, marketers are enjoy an expanded role– and increased budgets.
Tune in to today’s Churchil Club event titled “Open Forum Chief Marketing Office Agenda 2013″ where CMO’s from some of the top tech companies in the Bay Area will discuss how to best leverage marketing resources and how to effectively budget for success.
In the meantime, watch Zappo’s CEO Tony Hsieh talk about the important role a CMO has in building corporate culture and what it did for his wildly popular brand.