Click on the “About Google” section just under the Google Doodle and the search bar, and you’ll see the following message in plain sight:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Following this very clear mission statement, is a list of ten items the company lives by, including a modified form of their now-famous motto, “Don’t Be Evil.” Living by that statement can be a tall order at times, especially considering Google’s cutthroat competition with Apple and Microsoft. In order to solidify its presence on the market, Google has expanded out of just organizing information on the Web. Over the last year, the company has revealed hardware like Google Glass, self-driving cars and just last week, the highly anticipated Nexus 7 tablet.
On Monday, Marissa Mayer, Vice President of Location and Local Services, discussed Google’s entry into the hardware space at the Aspen Ideas Festival.