Back in April at the height of the Republican primary season, we reported on the issue of Mitt Romney’s “likeability” and how it could affect his run in the general election. Should the presumptive GOP candidate still worry about whether or not voters find him to be likable or not?
Not at all, according to Kevin Madden, former National Press Secretary for Romney’s 2008 presidential run. At a recent National Journal event, Madden spoke on how the 2012 election will feel more like “Monster.com rather than eHarmony” considering the current state of the economy. In an election that will feature two candidates that contrast starkly on key policy issues, Madden says that voters will end up focusing on who can get the job done, rather than who runs the most attractive campaign.