Whether you’re a casual gamer on Facebook or hardcore gamer on the Xbox, Playstation or PC, chances are you’ve spent a fair amount of time in front of your computer screen. But do you know how much time you’ve actually logged in to level up your character’s strength or intelligence, acquire enough cash for a rare weapon, or simply raise livestock in Farmville? If you aren’t sure, Jane McGonigal might have a rough idea. She’s the Director of Game Research and Development at the Institute for the Future in Palo Alto.
At last year’s Gamification Summit, McGonigal told the audience why gaming is such an important tool for anyone seeking to engage an audience. She estimates that World of Warcraft players alone have logged in 5.93 million years of playing time since the game was released in 2004.
Check out the clip below for a sneak preview of this year’s Gamification Summit 2012, brought to you by FORA.tv.