We asked Gabe Zichermann, chair of the Gamification Summit, what’s new at this year’s GSummit and what he’s most excited about. “As gamification has grown, so has the interest in applications for both consumer and the enterprise,” he says. On the enterprise side, the summit addresses topics such as gamifying TV and big media, developing a holistic corporate gamification strategy and even gamifying global trading.
On the consumer side, hip-hop artist Chamillionaire will address how musicians are able to personally connect to thousands of fans, health experts will detail how game techniques have helped, and will help, people manage their health and well-being, and Keith Smith, former CEO of Zango, will talk about how gamification can cure online promiscuity.
“This year,” says Zichermann, “we’re also pleased to showcase leading thinkers across the spectrum, including our breakthrough keynotes from United Airlines and Salesforce.com.” Krishnan Saranathan is managing director of United Airlines’s MileagePlus program, one of the world’s largest rewards programs. He will address how gamification reshapes consumer marketing. JP Rangaswami is chief scientist for Salesforce.com, a leader in engaging employees and driving innovation with gamification.
Also, just announced, Tim Vandenberg, one of the world’s top-ranked Monopoly players and inspiring educator will speak, as will Richard Bartle, renowned game designer and professor, and Jeffrey Ma, card game expert and protagonist of the book Bringing Down the House and the movie 21.