If you missed out on Day One of the Gamification Summit 2012, here’s a taste of some of yesterday’s events.
Think about the last time you purchased an airplane ticket. What were the factors involved in your choice? Airlines know that price and convenience are often at the top of a customer’s mind, but United Airlines chooses a different tactic to engage new customers and keep old ones: brand loyalty through rewards. What is widely considered to be the best frequent flyer program in the business, United uses a gaming strategy based on achievements and goals to keep flyers coming back for more.
Complexities in a key protein of HIV, the retrovirus that causes AIDS, had stumped scientists for over 15 years. That is, until 2012 when 40,000 people solved the mystery in just 10 days through an online game called Foldit. Could crowd-work gaming concepts like Foldit contribute to fighting other diseases such as Parkinson’s or cancer?
When Angry Birds broke onto the scene in late 2009, it used a simple, yet highly addictive style of game play and comical characters to draw in casual gamers. Since then, it has become the most popular mobile app of all time. Games such as Angry Birds might very well smash the hold that larger, more traditional platforms such as Microsoft’s Xbox, Sony’s Playstation, and Nintendo’s Wii currently have on the gaming marketplace.