Move over barcodes: The proliferation of smartphones with scanning apps means more and more commercial products are relying on QR Codes (or Quick Response Codes) to convey information to a consumer. Originally created by a subsidiary of Toyota in order to track vehicles, QR Codes are popping up everywhere, especially in advertising.
But Erik Lautier of Lacoste USA wonders if digital strategists are actually using QR Codes effectively and in the right places? The codes are great if you’re able to take the time to scan them, but what good are they in an airplane magazine when you aren’t allow to use your cellphone or in an advertisement on the side of a moving bus?
(Note: Did you scan the QR Code featured on our blog homepage?)
Erik Lautier: The Dos and Donts of QR Codes from Fairchild Fashion Media on FORA.tv