The Internet began its life tethered to the desktop computer, but in the last few years, it’s shown real signs of going mobile. Smartphone shipments overtook PCs shipments for the first time in 2010. During the holiday shopping season, on Black Friday, mobile purchases surged to 9.8 percent of all online purchases from 3.2 percent in 2010.
The timing couldn’t be better for this week’s conference on the power of mobile to increase a company’s brand and bottom line. Presented by L2, which bills itself as a think tank for digital innovation, this Mobile Clinic covered a lot of ground. Here’s a few highlights:
Think of tablets as the new TV. Beautiful ads are back and apps are bulls**t!
Consumers are purchasing products using a new paradigm:
The first phase of the mobile revolution is dead. Get ready for true innovation: