FORA.tv strives to connect smart, passionate audiences to brilliant ideas that are expressed everyday. Each week, our newsletter features a provocative and compelling Big Question, inviting discourse and debate from our community.
This week’s Big Question:
The Future of Advertising: Google or Facebook?
Google’s Susan Wojcicki discusses her company’s move into the display advertising market, which she says aims to improve the user experience through better ad targeting. “Showing the right ad at the right time is a matching problem,” explains Wojcicki. Meanwhile, Facebook national account executive Tamara Rosenbaum demonstrates the effectiveness of advertising on Facebook with two successful examples from Sephora and Diageo.
TWO VIEWS: Susan Wojcicki and Tamara Rosenbaum
Watch and share your thoughts with us in the comments section below.
Susan Wojcicki
Tamara Rosenbaum
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Happy Viewing!