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Mar 09

This Week’s Big Question – Facebook: The New Face of Journalism and Advertising?

As part of FORA.tv’s weekly tradition, our newsletter features a provocative and compelling Big Question, inviting discourse and debate from our community.

This week’s Big Question:

Facebook: The New Face of Journalism and Advertising?

David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World, asserts that the Facebook “News Feed” is a new form of journalism. Quoting the social network’s Mark Zuckerberg, Kirkpatrick says, “A squirrel dying in front of your house sometimes matters more to you than people starving in Africa.” Meanwhile, marketing expert Clara Shih explains how advertisers are using Facebook. She demonstrates brands targeting specific audiences based on age, gender, religion, or any other information included on a user’s profile.

Watch and share your thoughts with us in the comments section below.

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Happy Viewing!

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