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9:00 am: Online Marketing Today, Tomorrow and in 2020
(John Hayes, CMO, American Express)
10:10 am: Leveraging Social Media for the Enterprise [Panel]
Master of Ceremonies: Chris Heuer, Founder, Social Media Club
Speaker: Jeremy Thum, Director, Chicago Bulls
Michael Brito, Social Media Strategist, Edelman
Bonin Bough, Global Dir. Social Media and Digital Mktg, PepsiCo
2:10 pm: Creativity and Its Value in Integrated Marketing: A Market Leading CMO’s Perspective
(Ted Gilvar, CMO, Monster)
3:40 pm: Q&A;: Everything You Wanted to Know About Social Media (But Were Afraid to Ask)
Speaker: Samaya Kazi, CEO of YoProCo, Sun Microsystems
LaSandra Brill, Social Media Director, Cisco
Tony Welch, Lead Strategist, HP
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